.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has onboarded Indian cricketer KL Rahul as a brand emissary as well as a real estate investor in the firm, it provided ETRetail.Without disclosing the precise portion of concern the cricketer has taken, the business said it is a substantial and also strategic investment.This partnership intends to take advantage of KL's huge attraction, specifically amongst youth and physical fitness lovers, to broaden Boldfit's reach into low compertition markets as well as demographics across India.Sharing about the company's development plannings, Pallav Bihani, founder and CEO of the business said, "Our team are going all-in on broadening our activewear as well as shoes groups, which are actually set to redefine the physical fitness market. These sectors are our potential growth engines." Presently, health and fitness and also yoga exercise devices drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label attained an earnings of Rs 73 crore. Along with strategic efforts and also this alliance, the brand strives to connect with an income of Rs 500 crore by FY26. Established in 2018, it presently provides over 1 crore clients annually and also strives to grow this grasp to 5 crore using this alliance. Likewise, it is actually boosting its source establishment framework to make certain fast shipment and constant product availability.Looking forward, the D2C startup expects a spurt in on the internet visitor traffic, social networks interaction, as well as higher purchases all over our flagship classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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